|
|
|
If you're in
the market for a diamond, let me share my philosophy. If you like
my style, let's do business together.
Go online. I
encourage you to tap into the vast number of online educational
resources on cut, color, clarity, carat weight, certification and
cost. Country of origin, history of
cutting and distribution, conflict concerns—it's all there.
I am happy to refer you to a few of my favorites. You will find
sites that display enormous inventories too, representing millions
of dollars' worth of merchandise (secret: these are downloaded inventories
from manufacturers, not owned inventory).
Still, it's pretty exciting stuff, to get a thorough look at the
once-hidden sanctum of the diamond market. It's empowering for the
consumer, and I think it also eases some of the stress of spending
when you gain a sense of control of what diamonds can and should
cost.
You will want to compare, side
by side. What the online experience
can't do for you is in fact the most essential part of all: comparing
stones side by side, and having an expert help you see the
|
|
|
|
often subtle
distinctions. My philosophy is not to focus your attention on ultra-magnified
views or the latest marketing wizardry to sell branded cuts.
I prefer to show diamonds the low-tech, but in my experience, the
truly best way for you—in a private setting, in natural
light, the way in which you will see your diamond after you purchase
it. Yes, we will use hand-held magnification and even 30X if you
desire, and I will demonstrate the "hearts and arrows"
phenomenon that appears in many ideal-cut
round brilliants. My bias is towards helping you develop
your own powers of perception; otherwise, the truth is, you will
probably pay too much.
It can take several minutes to develop
your eye— so you can see what I see—and only then
can you gain a real sense of control over the process. When my clients
take the time to not only understand the technical factors (the
part you can get online) but also develop their eyes, they come
away with a truly memorable experience. I
will find exactly what you want, at the right price.
As a direct broker, I buy from scores
of global diamond manufacturers and sightholders, giving me access
to literally thousands of diamonds. I do not use middlemen for my
convenience, because that increases the cost of goods. I will find
exactly what you are looking for, guaranteed. No one is more persistent
than I am; ask my husband.
Fancy yellow and other colors.
They are increasingly popular,
and I have good sources for guaranteed natural stones of excellent
saturation. Let me show you the difference. Unlike white
|
|
|
|
diamonds, certificates
do not show the specific hue/tone measurement within the broad color
ranges. Buyer beware, and you
will like my high level of due diligence on your behalf.
Independent laboratory verification.
My early career experience was
in the highly scientific realm of nuclear power and hazardous materials.
For 18 years, I worked shoulder to shoulder with scientists and
engineers. I like scientists because I like the way they think,
and I have profound respect for the well-equipped laboratory that
does not have market bias. Hence, I use a third-party lab to verify
and appraise the diamonds I sell, even those with GIA and AGS certificates.
This level of care protects your interests and mine, and you will
not pay more for that peace of mind.
Guarantees: trade-up and happiness. If
you would like to participate in my "Trade-Up Guaranteed"
program, tell me. I can offer 100% of your purchase price towards
your next diamond, and you won't pay more for that benefit. While
I cannot guarantee your romance, I do guarantee your happiness with
me. I welcome the opportunity to
serve as your Private Jeweler.
Joanne Wright
Click
here to see my favorite links
and learn more . . .
|
|
|
